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75 percent of providers pay commissions to sales, marketing staff: survey – McKnight’s Senior Living

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Seventy-5 % of not-for-revenue senior dwelling suppliers pay fees to their advertising and gross sales staffs, with quarterly and bi-weekly funds widespread, Based mostly on The outcomes of a current Ziegler survey.

The June 2022 Ziegler CFO Hotline ballot Of Almost 200 senior dwelling chief monetary officers and monetary professionals found that 71% of single-website operators and 85% of multi-website operators pay fees. These decides are up from 2015, when 66% of single-website organizations and 78% of multi-website organizations reported paying fees. 

Of The general 75% of corporations that pay fees, most indicated that they pay on a month-to-month basis (55%), with quarterly (21%) and bi-weekly (11%) funds additionally widespread. The The rest of suppliers indicated that they pay fees immediately after a sale (6%), in A combination of month-to-month / quarterly funds (3%) or by one other method (3%).

Simply like 2015, 40% of respondents said that they Chop up their fees between the deposit and settlement phases Of latest gross sales. Of those, 61% indicated that they weigh the Chop up heavier on the settlement facet, in contrast with 70% in 2015. About one-third (34%) said they Chop up the fee 50 / 50, in contrast with 20% in 2015, and solely 4% indicated they weigh the Chop up heavier on the deposit facet, in contrast with 10% in 2015.

Although The share of The complete working price range Devoted to group advertising Now’s above 2015 ranges, most suppliers general (54%) indicated that the decide is 3% or much less, with 29% saying that it landed between 4% and 6%. Few suppliers (9%) …….

Source: https://www.mcknightsseniorliving.com/home/news/75-percent-of-providers-pay-commissions-to-sales-marketing-staff-survey/

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